According to Later, engagement rate is the most important metric for business’s success and the engagement rate of video posts is 35% higher than images posts. It is not surprised to see most Instagram users are trying to include single videos on their posts or ads. However, like Facebook and Twitter, Instagram also has its own rules for uploading videos. Following its video specifications is the best key for video marketers’ success. For those, who have no idea about Instagram Video format and specifications, in this article, we will show you the detailed guideline on choosing the right Instagram video format to optimize your video marketing campaign.
What is the best Instagram Video Format?
When it comes to video format on Instagram, video can be displayed on square video, portrait video and landscape video. However, square video is mostly suggested because it takes up more space than landscape video on mobile new feed, which helps to immerse viewers and prevents them from distractions such as other posts or video metrics.
The perfect Instagram Video Format is MP4. Following are the technique parameters which a MP4 video file format should include:
- Aspect ratio: 1:1 (square video)
- 264 Codec
- Audio: AAC. 128 kbps
- 3500 kbps bitrate
- Frame rate of 30 fps
- Video size: under 30 Mb
- Video length: upto 60 seconds
- Video width: 1080 pixels
- Video height: 920 pixels
What is the best Instagram video dimension?
There are 4 positions for video to be displayed on Instagram: IGTV video, Instagram Stories, Instagram Live videos, Instagram Feed Video. And depending to the position and user’s intention, there will be suitable aspect ratios of postings for Instagram format.
IGTV video: IGTV has been integrated into Instagram family. By using IGTV channel, your video can be up to 10 minutes in length and it must be vertical with video dimension between 1080 x 1350px and 1080 x 1920px.
Instagram Stories: The maximum length of Instagram stories is 15 seconds and it has a minimum aspect ratio of 1.91:1 and a maximum aspect ratio of 9:16. However, it is recommended to use aspect ratio of 9:16 with the size 1080 x 1920 pixel – the same dimension as standard smartphone screen. This is how Instagram Video looks like in 1080 x 1920 px
Instagram Live Video: Instagram Live Video is shot vertically, then it tends to be full in width and height of the screen (1080 x 1920 px).
Instagram Feed Video: Like Instagram image posts, Instagram feed video can be shared in 3 orientations: square (1:1 or 1080 x 1080 px), portrait (4:5 or 1080 x 1350), and landscape (16:9 or 1080 x 607). Square video is reported to bring more engagement than the others.
Choosing the best ratios will definitely help to show fully potential of your video. It is worth trying!
How to increase video quality on Instagram?
Like Facebook, Instagram tends to be compressed the video a lot even more than images. Therefore, in order to preserve the quality of original video when posting, here are something you should keep in mind:
- Record your video in 4K if possible
- Save or export your video in 4K resolution
- Transfer your video file through VLC Media Player or Apple Airdrop
- Upload your video with best internet connection
By using these small tips, your video will have better quality after compressed.
How to upload video on Instagram?
After having your video ready, it is time to post your video on Instagram. Instagram is mostly used on mobile phone and uploading video from mobile phone is just a piece of cake. Here are some steps to upload the video.
#1: Open Instagram on your phone
Choosing Instagram icon on your screen
#2: Tab into the NEW POST icon
It is a square with “+” inside, you can easily see it at the bottom of the home screen
#3: Choose your video and tab “next” at the top left to move to editing mode
You can edit the color of your video with default filters. You also can edit your video by choosing “Edit” mode.
It will show you a wide range of editing options such as vertical correction, bright and contrast adjustment….
After editing your video, choose “next” to move to next step.
#4: Add caption to your video
You can add your text into the box next to your video and tag people or location as well. You even can share it simultaneously with Facebook, Twitter or Tumblr by turning the modes on.
#5: Tab “Share”
The final step is sharing your post on the Instagram. It can take a few seconds for your video to appear in the feed due to the file size.
After reading through this article, you probably understand which format you should use for your Instagram videos. Although this step is just a simple part in creating professional Instagram videos, without doing it your videos can be fallen into failure because file format can affect your video quality.