In the previous article, we’ve talked about Instagram Video Fomat and specs which you should use to optimize your video campaign. In today article, we continue talking about Instagram but about Instagram Profile Picture Size and Dimension. Like Youtube Profile Picture, Instagram Profile photo is one of the first impressions you make on your visitors, so optimizing it to be shown off at the best look is indespensable task.
What is the best Instagram Profile Picture Size?
The Instagram profile picture full size appearing on mobile is 100 x 100px, 180 x 180px on web browser or even 40 x 40 px in the feed. However, the ideal Instagram profile size is 180 x 180px which works best for all interfaces.
Same as YouTube profile picture, Instagram profile photo will be displayed in a shape of circle.
In fact, It is not a must to upload exactly the same suggested dimension for Instagram Profile pic. The only think you should keep in mind is that your photos should have aspect ratio of 1:1 or in square shape. In case your photos are not square, no worries. You can slightly crop it and eliminate the excess parts. Make sure you have empty space or unimportant elements around four corners which will be cropped to make a circle icon.
Tips for making Instagram Profile Picture
With a 180px – circle icon, what do you think you should put inside? Your brand’s logo, your head shots or your niece face. Whatever it is, here are some tips you should take into account to have a perfect Instagram profile pic.
1. Simply your profile pic
Your Instagram profile photo should be simple and recognizable once it appears, especially on such small size. If you are going to develop your Instagram as a personal brand, then a photo of yourself is a good idea.
If it is your company profile, then company logo is what you should use. Some may use featured photos of their products for their Instagram profile as well. However, no matter what option you choose, try to keep it consistent with other social media platforms.
2. Choose the right background
Background of your Instagram profile pic matters. If you are using a photo of yourself, you want people to focus on you, not a pile of magazines and clutter around you. Those backgrounds can distract people from recognize you.
If you are using branded logo, try to use neutral background with contrasted text or logo, which helps to hightlight your brand better.
3. Mind of cropping
As mentioned before, Instagram tends to crop your square photos into circle. Then when uploading your photos, be conscious of that. What looks good on square image may not look good on the shape of circle.
4. Stick your profile photo in consistency
Brand recognition is the main purpose of most business. That’s why most big brands invest millions dollar on branding campaigns to help customers remember them. And keeping the brand in sync with other social media platform is one of the ways to make the business easy to be recognize. Besides, same profile images create the reliability for customers when they search you on multiple social platform.
Although Instagram profile picture is just a small shape, it plays a significant role in representing your business. Consider using the right profile photo size with the best profile pic for Instagram and keep in mind these best practices to create the best Instagram profile photos ever!