2019 Facebook Ad Image Size: Ultimated Guide

If you are going to start your business with digital marketing, Facebook is where you should start with. Even if you have low budget, Facebook Ads can bring you great results at lower costs than other platforms. However, in order to have an effective Facebook Ad, optimizing content is the key to tailor the targeted audience. And optimizing Facebook Ad images is part of the game. Following our guide for 2019 Facebook Ad Image Size to have your photo optimized is what you should not miss.

Why is Facebook Ad image size important?

Facebook Ad Photo Size matters because:

  • Having the correct Facebook Ad specs can help you avoid displaying distorted, stretched-out or pixelated images/videos on your Ad.
  • Ad photo format is changeable due to the visual component of the Ad (image or video). Understand thoroughly Facebook Ad image specs will help optimize your campaign better.
  • Right size of Facebook Ad Photos will let your potential audience have a comprehensive idea about what you are trying to convey.

If you do not follow Facebook Ad photo size guideline, there is possibility that your Ad images are not displayed well. Of course, this will lose you a lot of potential conversions.

What is the correct Facebook Ad dimensions?

As a giant cake for marketers, Facebook always tries to make use of all the space for Advertising. From feed ads, story ads to right column ads or messenger Ads. In this article, we are going to introduce you the best size for Facebook Ads so that you can have a perfect display each time.

Before starting with each format type of Facebook Ads, there are few common Facebook Ad specs you should know :

  • Suggested image format: JPG, PNG
  • Suggested video format: MOV and MP4
  • Images with more texts (more than 20%) will have lower chance to approach potential audiences, higher CPC or even be penalized.

Image and video format are not changeable, but the file size does change for each type of Ad. Now, let’s get started with the size of each Ad type.

1. Single image Ad

2019 Facebook Ad image Size: Ultimated Guide
Facebook Single Image Ad

A single image Ad is the oldest and simplest Ad type available because it doesn’t take much time and very easy to set up. An image with a link, a piece of content or headline and your targeted audience, there you go for a completed campaign.

The Facebook Single Image Ad size:

  • Size: 1,200 x 628 pixel (minimum 600 x 600 px)
  • Aspect ratio: 16:9 to 9:16 (cropped to 1.91:1 if you include a link)
  • Image format: JPG, PNG

Character limits:

  • Description Text: 215 characters
  • Ad Headline: 25 characters
  • Link description: 30 characters

2. Single Video Ad

2019 Facebook Ad image Size: Ultimated Guide
Facebook Ad video dimensions

Facebook Video Ads have the highest engagement rate among other types of Facebook Ads. You can easily see a ton of them appearing when scrolling through your feed.

Here is the guideline for Video Ads size:

  • Aspect ratio: 9:16 to 16:9
  • Video file size: Maximum 4G
  • Video Length: Max 240 minutes for in-feed videos and 5-15 seconds for in-stream video Ads
  • File format: MOV, MP4

Character limits:

  • Description Text: 125 characters
  • Ad Headline: 25 characters
  • Link description: 30 characters

Most videos are auto played when showing up, therefore try to include video with closed caption.

3. Facebook Stories Ads

 

2019 Facebook Ad image Size: Ultimated Guide
Facebook stories Ad size

Like Instagram, Facebook also offers Stories Ads. Appearing in a full-screen experience, Stories Ads offer 5 seconds for images and 15 seconds for video.

Here are the specific size for Story Images and Videos:

  • Aspect ratio: 9:16
  • Image and video size: 1920 x 1080 px
  • The top and the bottom of the images should be free for logo, avatar icon or other action buttons

Character limits:

  • Description Text: 125 characters
  • Ad Headline: 25 characters
  • Link description: 30 characters

4. Facebook right column Ads

2019 Facebook Ad image Size: Ultimated Guide
Facebook Right Column Ad

This type of Ad only appears on desktop and requires higher CPC of all Facebook Ads. The format of this type is what you should keep in mind because the Ad will look weird if the photos are not displayed well.

Here is Image size guideline:

  • Aspect ratio: 9:16 to 16:9, but crops to 1.91:1 with link.
  • Image size: 1200 x 628 pixels.
  • File format: JPG, PNG (only used for images)

Character limits:

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters
  • More than 20% of text leads to failed delivery

 5. Facebook Messenger Ads

2019 Facebook Ad image Size: Ultimated Guide
Facebook Messenger Ads

Appearing in Messenger App, Facebook Messenger Ad is mostly used on mobile.

Image size Guidelines:

  • Image size: 1,200 x 628 pixels.
  • Minimum size: 254 x 133 pixels
  • Aspect ratio: 9:16 to 16:9.

Character limits:

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

6. Facebook Carousel Ad

2019 Facebook Ad image Size: Ultimated Guide
Best Facebook Carousel Ads

Carousel Ad is perfect for uploading more than one image to your Ads. You even can combine images, slideshows or videos in one single campaign and each type of content can link to other sites.

Here is Facebook Carousel Ads size:

Image:

  • Size: 1,080 x 1,080 pixels
  • Ratio: 1:1 square, 16:9 for landscape images
  • File size: Max 30 MB
  • Minimum 2 cards and max of 10 cards per Carousel Ad.

Videos:

  • Aspect Ratio: 1:1 square
  • Resolution: 720p at minimum
  • File Size: Max 4 GB
  • Length: 240 minutes
  • Size: 1,080 x 1,080 pixels

Character limits:

  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 20 characters (optional on Instant Articles).

7. Facebook Collection Ads

2019 Facebook Ad image Size: Ultimated Guide
Facebook Collection Ads size

Proving a highly visual feature, Facebook Collection Ads are available in form of a cover photo or video on Facebook feed. When clicking on full-screen version, you will be transferred to an Instant Experience (formerly called Canvas) with full of products, scrollable canvases, and more showing off on the screen.

Each product image/video will have its own image/video requirements.

Here is the guideline:

Image Size:

  • Aspect ratios: 1:1 (square images) or 16:9 (landscape images)
  • Minimum size: 600 x 600 px
  • Maximum file size: 1200 x 628 pixels

Video Size:

  • Size resolution: 1200 x 628 pixels
  • File size: 4GB.
  • Video length: up to 120 minutes but a minute or less is suggested
  • Canvas ads can use full-screen videos to keep users engaged.

Character Limits:

  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 30 characters

Conclusion

As you can see, each type of Facebook Ads has it own requirements for image and video size. Following this guideline for Facebook Ad dimension 2019 definitely brings more good than harm. Don’t let your Facebook Ad campaign be ruined just because of using the incorrect Facebook Ad picture size.

2019 Facebook Ad Image Size: Ultimated Guide
4.8 (95%) 16 votes

Leave a Reply

Your email address will not be published. Required fields are marked *